Don’t Stop The Hustle: What It Really Takes to Make It In Music

If you review how-to guides, people talking about music business, or websites peddling their latest independent music business guide you’ll notice a common theme:

Do XYZ and you will be famous.

Millions will buy your music.  You will be worn out and need to hire a manager to field all of those show booking requests you’re getting.

While I can provide knowledge and how-to’s to making it happen with your independent music business, I feel like I would be doing you a disservice if I didn’t bring up an important fact that relates not only to independent music business but the music business in general.

If you want to reach your goals, you’re going to have to hustle.

It’s cliche.  Obviously, you’re going to have to work hard but what people don’t tell you is how much it can weigh on you when you are grinding it out and seeing almost NO results for months on end.

We live in a world of instant gratification.  It’s easy to think that it only takes a few weeks to see results but, this is simply not the case, especially if you are starting from scratch.  Not only do you need to hustle for months on end, you need to stick to your plan day in and day out.

Let me take you back to my first music business in marketing and promotions.  I needed a break.  I had been working hard day in and day out trying to get clients, trying to network, building  up brand recognition, writing articles to get my name out there, and exhausting myself trying to make it happen.  I was broke.  I don’t mean that “I have some money still broke” I mean that “I hope I have a friend who is throwing a BBQ” broke.  That’s when it happened, a major label connection called me and said they had an issue with product.  Their promotional product for a tour had gotten stuck in my city due to a shipping issue and they wanted to know if I could go pick it up and bring it to them two hours north.  Without hesitation I said “On my way.”  The problem:  My gas tank was on empty.  I flipped over every couch cushion and emptied every random change jar I had.  I was able to come up with $20 to put in my tank which was enough to get me one way to my destination.

For the next three days, I didn’t eat.  I drank water and stayed hungry trying to hustle and get this major label client.

It worked and it helped get my first music promotions business off the ground.

Never stop hustling. Never give up.

I can’t promise that all of my tips and advice will make you absolutely successful.  I can promise that the tips and advice I give will be sound and that if you are willing to put in work and utilize the tips I provide that you will be on your way to making it happen.

-Eric

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