If Ya Scared Go to Church

What’s going on, everybody?

Its been over a week since I last posted, reason being that I was in Minnesota and now, my internet went out.  Ok, it didn’t just go out, the cable line to the house snapped due to the cold.

Anyway, I’ve been thinking A LOT about peoples reasons for not being go-getters, for not being grinders, for not chasing their dreams, for not taking their music seriously enough to make a business out of it.  Here is the conclusion that I’ve come to for why some people just get lazy:

THEY’RE SCARED!

Yep, simple as that.  People are afraid of having to pull the trigger on things.  Despite all of that tough talking a lot of artists do, they’re terrified.  I’m not saying that they’re terrified of the risk of going the entrepreneurial route, because too many people have talked about that, and entrepreneurship is a scary leap to take.  What I am talking about is the fact that many artists are afraid to talk to the big guys, they’re afraid to network.

Networking is scary if you don’t know who you are.  Thats why you should always know who you are and what you do.  Know what kind of music you play, what kind of audience you appeal to, and what makes you unique.  For example, if I am meeting someone new who I am trying to build a business relationship with here is how I’m going to start the initial conversation.

Me: Eric Phillipson, nice to meet you (hand shake)
Them: (insert name)
Me: What projects are you currently working on? (this keeps you from asking awkward questions like “so uhhh what do you do)
Them: Oh, I have such and such going on, getting ready to do so and so.  (This is where you look for something you can relate to)
Me: Nice nice,  I have a buddy getting into that, I’ll have to connect you sometime, let me get your contact info.
Them: Definitely, (insert contact info), so, what is it you do?

Boom, now depending on what that person said they have going on depends on how I pitch myself.  If they were an artist I’d tell them about the Speak Your Music side of me.  If they were a manager or DJ I might tell them about the branding side of what I do.

Here is a key about networking…

DON’T BE FAKE, LISTEN TO WHAT PEOPLE ARE SAYING!

In that above example, before I contacted that person about anything that I do, I would make sure I plug them up with my contact who has similar interests.  You have to keep your word and stay true to your word.

Once you know who you are, dealing with the business people in the industry will not be scary, because you will have all of the answers to all of their questions.  People who are about business do not like to have their time wasted by others who don’t know what they’re talking about.  Be genuine, be true to your word, and you will be fine.

However, if you’re afraid of taking the leap, maybe this isn’t the industry for you.  Music business is very detail oriented if you’re doing it right.

Quick little side note, there is no such thing as “fashionably” late.  Being late is irritating, and I have seen many a artists lose out because they thought being late or not showing up was the right thing to do.

As always, appreciate ya, hit me up if you have any questions and I will do my best to address them!

-Eric Phillipson

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