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Jeff Johnson: An Example of Innovative DIY Marketing

February 6th, 2010 by Eric Phillipson

Jeff Johnson hailing from Kentucky is a BEAST!  Not just lyrically, but from a business and music marketing and promotions standpoint as well.  He has a new mixtape coming out called “Marketing Genius Branding Tycoon” with KYMP KAMP and Hustle Squad DJ, DJ Slikk.  The moniker “Marketing Genius” definitely fits him well.  Jeff Johnson is innovative and is a SHINING example of how artists can do it themselves.

Check out these quick marketing videos he did below:

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For more Jeff Johnson check out his website www.MakingMyName.com

-Eric “Fuse” Phillipson

Popularity: 100% [?]

Posted in Entrepreneurship, Featured, Marketing | No Comments »

Action Equals Success

February 4th, 2010 by Eric Phillipson

Action is Success
When we were kids, and we wanted something from mom or dad, we asked.  A lot of us, if mom said no, we’d ask dad.  If we wanted to become a King, we became kings of our own imaginary worlds, we created our own castles out of chairs and blankets.  A lot of times we got in trouble for this, but we continued going after our goals the best way we knew how. Imagine if you knew then what you know now about making your money work for you.

When we are kids, we’re naive, we don’t know any better and taking risks are just a part of every day life.  Entrepreneur’s every day life is also about risk, and managing that risk. I would venture to say that if us as kids saw how hesitant the us of now are in chasing our dreams, we’d laugh and then continue to rule over our newly created fort.

I understand that the risks we take today are usually far greater than those we take as kids, but the thought process we have today is usually what keeps us from achieving our dreams.  As kids we’re eager to meet new people, when we fall down and get cut, sure we cried, but we probably did the same exact stunt that caused us the pain the next day… and you know, we likely succeeded.

Some of us spend countless hours on the planning phases assuming that this means we’re putting in work.  Then when it comes time for action, suddenly we are too busy and don’t have the time.  Don’t be afraid of action, embrace it!  We all fail, and those that give you a hard time for failure never succeeded themselves and honestly, they don’t matter.  Every successful person understands the value of failure and the value behind becoming actionable.

Do something great, take that dream or that goal you have, and act on it.  Take the first step of many in achieving something that you want.  The only thing that ever truly holds us back from success is ourselves.

-Eric

Popularity: 34% [?]

Posted in Entrepreneurship, Featured, Lifestyle | No Comments »